Since the economic crash of 2008, freelancing has become ever more popular. What probably began as thousands were made redundant and forced into freelancing to bridge the gap, has now become a career choice for many in the UK.
Freelancers now make up 17% of the UK workforce, a number which grew as much in the last seven years as in the thirty years prior to that (according to The Telegraph). In fact, a report by PeoplePerHour predicts that up to 50% of the workforce will be self-employed by 2020!
It’s apparent from these figures that organisations are finally seeing the benefits of outsourcing in this manner. But how successful is the communication with remote workers, in order to ensure they’re kept fully briefed and involved?
The companies who have had the most success using this outsource model, do it by breaking down jobs into discrete tasks that can be neatly parcelled out to contractors or partners who are often in other countries. Local employees are then used to oversee or assemble that work.
The benefits are numerous: lower cost, higher efficiency levels due to time zones, less investment… However, the challenge comes from identifying just which tasks can be outsourced. When someone has been doing a job for a while, it’s not always easy to objectively assess which of their tasks can be outsourced without having a damaging impact on customer service and quality.
Often, the employee doing the job (well) is more than just skilled at the task(s). They are also motivated to carry out the individual tasks and therefore perform at a high level.
How can you be sure a freelancer working remotely will possess the same motivation to do their job well?
The LAB Profile: One Global Language
Irrespective of location, language and culture, it is possible for us all to speak one common language. LAB Profile motivational patterns can be translated in every language, which means that when you want to assign a task to a freelancer anywhere in the world, all you need to do is listen to how they speak.
Do they have a tendency to not complete their sentences and use words like “understand, wait” (reactive) or do they have a crisp and clear sentence structure and sound impatient as if they want to get on with things (proactive)?
If you are looking to outsource a task that requires a thorough understanding of it before getting started (Analyst or Programmer), a reactive pattern is more helpful. However for Telemarketing or Sales, you need someone who thrives on taking the initiative and jumping into action!
Speak the language of… LAB!
By learning the 14 LAB Profile language patterns and utilising them to identify each individual’s motivations, you are giving yourself the best possible chance of recruiting and retaining the best talent from a global workforce, as well as turning the challenges of emerging markets into opportunities.
You are also ensuring that, wherever in the world they may be, you have staff that are motivated in exactly the way they should be to complete the tasks in hand.
If you want to get to grips with LAB Profiling, get in touch today and discover the power of the language of… LAB!